The scrapbook selected portfolio of Fernando Lai Couto,
a research-based designer currently working as a Freelance Design Consultant for different clients.

Amongst other projects, I am currently working as Scenic and Graphics Consultant for an exhibition at the National Maritime Museum Greenwich, "Command of the Oceans" at Chatham Historic Dockyard, as well as Senior Communication Designer & AV Media Producer for museums in Sweden and Italy.

Recently completed work includes interpretation graphics, media and art direction for UAE Pavilion for Expo Milan 2015, Women's Library at the London School of Economics and Political Sciences, "For Richer for Poorer" at the Jewish Museum London, "Rubens and His Legacy" at the Royal Academy of Arts, "The First World War in the Air" at the Royal Air Force Museum, winner of the 2015 Lottery Award for Best Heritage Project, and "William Kent—Designing Georgian Britain" at the Victoria and Albert Museum (V&A).

I have also recently completed the art direction of interpretation graphics, signage and wayfinding for the new Mary Rose Museum at Portsmouth Historic Dockyard (UK), winner of the 2014 Museum+Heritage Awards for Best Permanent Exhibition and for Best Restoration and Conservation.

Previously, having studied Communication Design at the Fine Arts Faculty in Porto (Portugal), I was Art Director and co-Editor of "[up]arte" magazine, and worked on projects for several clients including Porto 2001—European Capital of Culture, EMI Music—Valentim de Carvalho and Impresa Media Group.

Based in Berlin (Germany) from 2003, I developed corporate, editorial, signage & wayfinding projects for Schering, Berlin Partner, Einstein Forum, Fontshop, Intendis Dermatology, Cornelsen Publishing among others.

In 2006 I moved to London (UK), joining Land Design Studio and graduating from Central Saint Martins College of Art & Design in 2008 with an MA in Creative Practice for Narrative Environments. At Land Design Studio I worked as Head of Graphic Media on a number of highly successful national and international projects for several clients including the V&A, National Parks Board Singapore, Natural History Museum London, The British Museum and the National Maritime Museum Greenwich.

Please get in touch if you would like to know more about my work, what I am currently working on, and any possible design consultancy or collaboration projects. You can see a selected CV on this page or open a more detailed PDF.

Fernando Lai Couto
+44 (0)79 8519 8294

Freelance Design Consultant (currently)
Art direction, creative consultancy, interpretation & design strategy, research, graphic design, signage & wayfinding, media development for several clients including:
UAE Pavilion (2015 Expo Milan)
Women's Library (London School of Economics & Political Sciences)
"Rubens and His Legacy" (Royal Academy of Arts)
"For Richer for Poorer: Weddings unveiled" (Jewish Museum, London)
"The First World War in the Air" (Royal Air Force Museum, London)
"William Kent—Designing Georgian Britain" (V&A, London)
Mary Rose Museum (Portsmouth Historic Dockyard)
"Hearts of Oak" (Chatham Historic Dockyard)

Head of Graphic Media + Senior graphic designer (2012–2007)
Land Design Studios – Kew, London
Art direction, creative consultancy, interpretation & design strategy, research, digital information & user experience architecture, AV production design, direction of multimedia & graphic design teams, project management for several museum projects, exhibitions and interior spaces, including:
"Gardens by the Bay Marina South" (Singapore, in progress)
"Royal River: Power, Pageantry & the Thames" (National Maritime Museum, Greenwich)
"Scott’s Last Expedition" (Natural History Museum, London)
"Age of the Dinosaur" (Natural History Museum, London)
"The Ancient Egyptian Book of the Dead" (The British Museum)
Sutton Life Centre (London Borough of Sutton)
"Baroque 1620—1800: Style in the Age of Magnificence" (Victoria and Albert Museum, London)
"British Music Experience" (O2 Arena, London)
"Ice Station Antarctica" (Natural History Museum, London)

Art director + Graphic designer freelancer (2006–2005)
Wollein&Co. – Berlin, Germany
Art direction, graphic design & artworking, project management for several clients including:
Schering Pharmaceutical, Einstein Forum, Intendis Dermatology, Berlin Partner, Stemme Aircrafts

Art director + Graphic designer (2005–2003)
Leonardi.Wollein Visual Concepts – Berlin, Germany
Art direction, graphic design & artworking, project management for several clients including:
Schering Pharmaceutical, Cornelsen Publishing, Berlin Partner, Berlin Senate, Einstein Forum, Fontshop

Art director + Project manager freelancer (2003)
Editorial project "Architecture and Social Housing"
Publisher/client: City Council of Maia – Portugal
Development of project, design, supervision of photographers, technical support, liaison with production company
(in collaboration with Print/Overprint – Portugal)

Assistant art editor + Graphic designer (2002–2000)
Impresa Media Group – Porto, Portugal
Responsible for three weekly newspaper editions, management of work flow between departments (art, editorial, printing) to ensure production deadlines, supervision of designers, design, artworking files for production

Graphic designer + Production manager freelancer (2002–2000)
Design, production and management of projects for several clients including:
Porto 2001–European Capital of Culture, EMI Music–Valentim de Carvalho, City Council of Maia.

Art director + Project manager + Co-editor (1999–1996)
"[up]arte" magazine – Portugal
(quarterly publication dedicated to art, design, architecture, literature, etc.)
Art direction & design, co-editor, creative consultancy & research, organisation & production of lectures, film events and exhibitions, fundraising, supervision of designers & illustrators, project and production management

Multimedia coordinator freelancer (1999)
"Comunicação/Comunicações" exhibition, Museum of Transport & Communication — Porto, Portugal
Management and coordination of multimedia, television and radio exhibition areas

Speaker + Project assistant (2012—2008)
Seminars, workshops and project assistance on different subjects including:
"Introduction to Visual Communication" (Department of Media, Art and Design, Canterbury Christ Church University)
"Text & Design: A happy partnership?" (Museums Association)
"Urban & socioeconomic narratives: Mapping the city"
and "My Porto: A regeneration project"
(School of Architecture and Design, University of Plymouth)

MA Narrative Environments (2008–2006), Central Saint Martins College of Art and Design, University of the Arts London
Communication Design – Graphic Arts (1999–1993), Fine Arts College, University of Porto – Portugal